Senior Account Manager
Jones Knowles Ritchie, China
Job Description
Account Team Purpose To drive client advocacy through exceptional client relationships
Brand Centricity
· Demonstrates a strategic understanding of the client’s needs, their business, the category and what drives consumers and shoppers
· Understands the role of the brand in the clients’ total business or portfolio in order to generate new briefs
· Holds full knowledge of a clients’ long term marketing plans and demonstrates an understanding of how these will translate into design
· Works with consumer and shopper insights to aid objectivity, inform briefs and aid strategic sell-in
· Uses brand knowledge and insights to liberate creative execution
· Acts as source of knowledge to the client, sharing latest thinking and best practices on design
Client Relationships
· Builds a client partnership mentality, always seeking to build connections between the client’s business needs and JKR
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· Proactive and responsive and constantly strives for excellent client service levels across the business
· Builds excellent relationships up to Marketing Director level
· Anticipates client needs and pro-actively delivers solutions, always aiming to exceed expectations
· Digs for bigger opportunities behind client briefs, in line with the JKR business plan
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· Builds confidence and trust within the client base in order to grow client advocacy
· Manages client expectation through ongoing dialogue to avoid surprises
Creativity
· Can spot, nurture and develop a great creative idea and articulate why it is right for the brand
· Constantly pushes for outstanding collaboration between departments to get to bigger, better work
· Feels confident to defend great work to the client (doesn’t rely on the Design team to do this)
· Able to define creative questions for the brand (not just the question for design) and bring this to life for the Design team
Creative Delivery
· Works collaboratively with clients to support them in delivering their metrics and understands the role of JKR in achieving this
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· Proactively looks for ways to drive efficiency through the JKR process to reduce cost and time to JKR
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Commercial Acumen
· Fully understands the commercial objectives of our clients and how that relates to the JKR business plan
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· Manages relationships and resources efficiently to maximise value to JKR and clients
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· Inputs into annual client development plans and budgets
· Displays a high level of competency in effective negotiation
· Constantly seeks out greater opportunities beyond a client brief
· Actively manages the movement in client forecasting and identifies opportunities to convert to fill the gap
Communication
· Clearly articulates clients insights, business and brand plans across the wider jkr community in order to inform and inspire briefs
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· Communicates at all levels with confidence and clarity
· Asks the right questions, challenging the client when appropriate
· Able to adapt communication style to audience and situation, whilst always delivering a consistent message
· Listens actively and openly to the team and peer group
· Delivers strong client presentations and influences results
· Openly encourages collaborative ways of working and cross department communication and engagement
Leadership
· Mentors, leads and inspires the JKR internal teams effectively and responsibly to manage situations to a positive outcome
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· Articulates and promotes JKR’s Design philosophy and delivers through day-to-day work
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· Displays integrity, honesty, reliability, responsiveness and openness to be trusted by clients and internal teams
· Manages conflict, leaning into issues as they arise
· Actively appreciates colleagues, clients and suppliers to recognise and reward great work