Digital marketer - Experiment designer (Remote possible - China)
Board of Innovation, China
Job Description
Board of Innovation is an independently owned business design and innovation strategy firm. We have a hybrid work policy that allows us to attract the best talent. Our hubs are located in Antwerp, Amsterdam, New York, and Singapore but our talent is globally distributed. This diversity allows our business designers to uniquely help the world's largest organizations navigate fundamental shifts. And we do this by developing growth strategies, innovation capabilities, and new businesses with many of the world's largest organizations (have a look at our cases here).
Over the past 10 years, Board of Innovation has worked with large corporates and Fortune 500s, both B2B and B2C, including Roche, World Economic Forum, General Electric, AB Inbev, Novartis, Adidas, ING, Thomson Reuters and SOS Children's Villages to navigate transformational shifts.
Our China team is looking to bring a Digital marketer / Experiment designer - who is passionate about designing social media campaigns/experiments for insights that drive the innovation process, you may also be a data nerd (we love that!)
Our work is mainly spread across tier 1 Chinese cities and we're looking to establish a closely-knit team with someone who thrives in our culture.
As a member of our team we do expect you to buy-in and exemplify our values amp; culture. So, if the following statements resonate with you, please keep on reading!
- Make it personal: help others. Be yourself. Leave your ego at the door.
- Make it better: think, and think again. Raise the bar. Listen, learn, share, repeat.
- Make it happen: be entrepreneurial. No buzzwords, no theatre. Ideas are nice, but impact is everything.
In the role of Digital growth hacker - Experiment designer, you will be working closely together with innovation consultants like Carmen or Gayathri or Darren.
What to expect?
You take on a broad variety of tasks and projects to validate customer preferences and business models through digital experiments:
- creating A/B Tests and social media experiments
- giving experiment briefs to clients, external agencies and internal consultants
- setting up digital experiment structures
- measuring KPI's and validating hypotheses (you're a data wizard!)
- creating detailed reports based on the experiments you ran
- coaching clients and consultants on how to run experiments themselves
- create content around digital validation of business models/concepts/ideas (similar to this article)
- be the in-house expert on everything related to digital experiments in China
Requirements
You are
- Fluent in both English and Chinese
- Eligible to work in China
- Knowledgeable when it comes to tools like wenjuan, tencent surveys, jinshuju, etc.
- Knowledgeable when it comes to user research in China through social listening on Chinese platforms like Xiaohongshu, Kuaishou, Douyin, Baidu zhishu, Weixin index and top ecommerce platforms such as Taobao, Tian mao, Jingdong etc.
- An expert on WeChat tools like WeChat store, WeChat sites, Kuaizhan, Youzan etc.
- An absolute expert in designing digital experiments and making the data-analysis afterwards
- Passionate about scalability and digital growth hacking tools
- Knowledgeable about the ins and outs of data analytics: turn data insights into strategic actions that create tangible value throughout a business
- Data-driven when it comes to decision making
- An expert in digital product management: end-to-end product management process to digital products
- Well versed in Lean Startup methodologies and have a general business / entrepreneurial sense
- Knowledgeable when it comes to UI/UX tools
- Interested in behavioral psychology
But more importantly, we love you to:
- collaborate amp; make others better lead others in digital experimentation
- be optimistic show excitement for new opportunities
- learn from failure be reflective and learn from it
- take ownership take responsibility for your bit, own it and follow through on it
Benefits
- You enjoy working on the most amazing innovation projects with the F500 companies (e.g. Adidas, Novartis, World Economic Forum, Danone, Friesland Campina, Roche,...)
- You thrive in an entrepreneurial environment and want to contribute to our overall business strategies and growth.
- You want numerous on-the-job-and-beyond learning opportunities, and you'll receive a self-development budget.
- You look for a place where you can be your whole self, and become part of a highly talented, ambitious, (from time to time hilarious) international and diverse