E-commerce Strategist
Hot Pot China, China

Use expertise to craft E-commerce strategies and support international brands with China trading partner (TP) selection, setup and management

Responsibilities:

E-commerce offering and processes:

• Develop a thorough understanding of Hot Pot’s products and services and how they are delivered
• Work with Head of Commercial Strategy and internal teams in optimising, evolving, standardising and embedding the Company’s E-commerce offering

E-commerce strategy creation and delivery:

• Leverage expertise and insights to deliver best-in-class China E-commerce strategies for clients
• Based on a defined target audience and brand positioning, identify relevant E-commerce platforms and channels
• Guide on how to drive traffic and conversion within E-commerce platforms as well as integrate with social, offline and other channels
• Input into a China roadmap and routes to ROI with ability to develop E-commerce sales forecasts and estimated in-platform marketing investment and tactics
• Develop E-commerce in-platform marketing plans including establishing key objectives, budget allocation, calendar plan and performance metrics.
• Present E-commerce strategies to key client stakeholders clearly and confidently
• Lead the delivery of client ongoing China E-commerce consulting requirements

E-commerce partner (TP) selection and setup:

• Lead clients through the process of selecting a China E-commerce partner (TP)
• Understand current status and align with client on priorities, expectations and requirements for TP selection
• Input into a step-by-step process and proposed timelines from initial screening through to selection and setup
• Source, grow and maintain personal network of TPs as well as key organisations, including Alibaba, JD.com and Bytedance
• Support the commercial negotiation between the client and selected TP, including identification of key variables and guidance on counter proposal
• Act as the ongoing liaison between client stakeholders and the TP throughout the setup phase, including briefing to relevant departments and on-boarding, including customer service training and ways-of working

E-commerce partner (TP) management:

• Responsibility for delivery of client E-commerce sales performance as well as brand guardianship through expert management of E-commerce partner (TP)
• Support the platform setup process, including gathering and provision of required documents and signatures
• Align on monthly, quarterly and annual sales forecasts and marketing activities in line with marketplace promotion calendars and budget allocation
• Define the key promotional mechanics and implementation across the year
• Facilitate the creation of relevant reporting templates
• Daily communication with TP project management and operations team as well as platform contacts as required
• Ongoing briefing of required global and local brand marketing content and other assets
• Ongoing briefing of required product and stock quantities/status
• Daily monitoring of store homepage, product pages, key visuals and campaign activation to help optimise brand and user experience
• Identify and source the most relevant data from Tmall and the TP
• Performance tracking, monitoring and optimisation in sync with TP
• Advocate for relevant integration and consistency with offline and non-commercial channels

Requirements

To succeed in this role we think you’ll benefit from having experience in the following:

• Working with international brands and clients.
• Working in China E-commerce management role.
• Operating brands on Tmall, JD.com and other E-commerce platforms

Core team skills

In addition to the core company skills, we think you’ll need the following skills for this role:

• Strategic - you are methodical, thorough and reflective with ability to shape a clear and compelling narrative and think outside the box to solve problems in the most effective way
• Presentation excellence - you present with confidence, credibility, authority and clarity and in a way that makes it easy for clients and colleagues to buy into you and your ideas.
• China E-commerce expertise - you understand the broader marketing and category landscape and have outstanding knowledge of China E-commerce platforms amp; channels. You know the functions amp; tactics required to win, with a wealth of relevant case studies and a strong consumer focus.
• Facilitation - you’re able to lead meetings and situations, draw information from stakeholders, and dig beneath the surface to dete

Job Rewards and Benefits