Job Description
Position: Brand Director - ChinaWork location: Shanghai, ChinaWho We Are:Brooks is a team of passionate people united by a desire to do meaningful work, lead healthy lives and make a difference. We share a focused mission: to inspire everyone to run and be active. That’s it. No distractionsit’s all about the run. Through science, creativity, service, authenticity and connection, we obsess over delivering the best running gear on the planet. We do it our way, with our unique spirit, with a goal of being more relevant to runners than any other brand, day after day and mile after mile. We are determined to innovate, challenging ourselves to lead thought at every turn. Inside these walls and on the roads, tracks and trails, we live and breathe Run Happy, celebrating the positive impact running has on our lives and others. We inject it into all we do because it makes everything better, smarter, more fun and more memorable. Our company culture defines us, bonds us together and creates the conditions for success. It is lived daily as a behavioral expression of our collective set of brand values: Connect with People, Innovate for our Customer, Compete as a Team, Build Trust, Have Fun amp; Bring Passion, and Be Active. If you’re on our team, it means your part of creating something extraordinary. You’re part of Brooks.Your Job:The Brand Director is responsible for developing, leading, and executing the brand strategy in China. You will lead brand-related initiatives including: Go-To-Market for brand and product campaigns, product marketing, brand narratives, and public relations. You will localize and translate the annual and seasonal global brand campaigns to attract target audiences into the Brooks brand at the right points in the customer journey to deliver key performance metrics such as market share, revenue, and brand affinity. This role will work with counterparts at HQ to refine the go-to-market strategy for Brooks in China by integrating input from key stakeholders, understanding key market drivers, anticipating future consumer trends in the marketplace, and shaping the innovative marketing strategy to align with those trends. You will lead and develop a team of high-performing and savvy marketing agencies and will inspire the team to operate in an agile environment where we are building new ways to reach and engage runners.This position plays a key role in developing and driving the long-term strategic vision to support both business and brand objectives to make Brooks the leader in China’s performance running market. This role reports to the General Manager International Markets.Your Responsibilities: · Build and deliver a localized marketing strategy and execution to drive brand demand, brand health, and profitable growth. Translate the strategy into action plans through the marketing calendar, seasonal integrated marketing campaigns, and brand hero moments. Steward the brand purpose and expression across marketing executions and communications.· Develop, lead and manage agency partnerships, establish scope of work, and ensure attainment of determined marketing deliverables and accountability for successful metrics.· Leadmedia strategyin partnership with marketing agency. Devise a sound media investment strategy through the full funnel with a focus on customer growth, traffic (to online flagships) and elevating brand perception. · Refine the China sales strategy and build the in-country sales function as brand awareness grows and the retail POV is defined· Manage China TP and our in-market online strategy to convert and retain runners.· Partner with GM, International Markets and China TP to develop a seasonal demand plan that supports capturing demand with responsible inventory management.· Provide weekly reporting to Brooks HQ on all aspects of the business sales, marketing, operations - . Use this reportin
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