Senior Account Director / Group Account Director
Jones Knowles Ritchie, China
Job Description
Requirements
Client Director Purpose
Develop long-lasting relationships with clients and internal teams to aid business growth
Role
Externally: To develop long-lasting client partnerships and advocacy, through strategic understanding of the client’s business and brand challenges, translating into outstanding client briefs, that ultimately lead to business growth
Internally: Champion collaboration with internal teams, partnering with the Creative team to find opportunities to grow the brands, and drive effective project delivery, Motivate and inspire the Client Services team, providing direction and development opportunities to enable them to reach their potential.
Reports to: General Manager
Client Relationships
Builds a client partnership mentality, always seeking to build connections between the client’s business needs and jkr
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Builds confidence and trust within the client base in order to grow client advocacy
Formulates and communicates client development plans
Identifies and builds a plan to unlock organic growth
Develops and delivers deep financial, structural and emotional bonds with clients
Constantly seeks a seat at the ‘top table’ (CMO, Board Level Marketing Director)
Encourages multi-tiered agency/client relationships and ties
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Leadership
Promotes collaboration and strategic thinking with clients and jkr
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Recommends resource plans based on client value and strategic client insight
Mentors, leads and inspires the jkr internal teams effectively and responsibly to manage situations to a positive outcome
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Creates tools, techniques and mentoring to inspire others to take responsibility for their own work and personal development
Acts as a source of inspiration to the client which can ultimately translate to additional work and client satisfaction
Actively appreciates colleagues, clients and suppliers to recognise and reward great work
Creativity
Responsible for the highest quality of creative briefs
Actively looks for, builds and promotes holistic creative ideas borne out of strategic insight and viewing things from different perspectives
Champions outstanding collaboration between departments to get to bigger, better work
Partners and collaborates with Design and Strategy Directors
Creative Delivery
Challenges the teams to get to outstanding creative work on every clients business
Commercial Acumen
Proactively looks to deepen client relationships wherever possible, to identify and create new business opportunities to help achieve jkr’s business plans
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Fully understands the commercial objectives of clients and how they relate to the jkr business plan
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Seeks to partner with clients to create new propositions based on client insight
Proactively seeks to generate a retainer model with clients
Inputs into resource planning across teams
Identifies and partners with key procurement contacts
Manages the jkr client Pamp;L
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Brand Centricity
Develops and consistently leverages strategic understanding of the client’s business, their brands and the environment in which they operate to generate new briefs and deliver great work
Holds full knowledge of a client’s long-term marketing plans and demonstrates an understanding of how these could translate into creative opportunities
Collaborates in putting together the strategic case for the creative solution
Communication
Identifies clear communication channels between jkr teams and Global client teams
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Communicates at all levels with confidence and clarity
Delivers strong pitches, client presentations and influences results
Effectively collaborates with multi-office brand teams on global business