Insight Manager (Shanghai based)
Hot Pot China, China

We are looking to hire an Insight Manager to help drive our insights capability. In this role you will analyse data and trends to formulate actionable insights that will inform strategic recommendations and decision making to help brands succeed with China. You will also oversee analysis and presentation of insights from our proprietary research tool.

Responsibilities

Insight offering and processes:

• Develop a thorough understanding of Hot Pot’s products and how they are delivered
• Collaborate with internal teams and external partners to design, optimise, standardise, and embed how the company generates and uses insights
• Play an integral role in the development and delivery of Hot Pot’s proprietary insights tool

Insight development and sharing:

• Oversee Hot Pot’s internal insight development and sharing program
• Identify external insights partners and maintain relationships
• Conduct research, attend industry events, and subscribe to and read industry publications

• Support with Hot Pot marketing, new business pitches and client upsell opportunities

Strategic input:

• Generate insights to support strategic recommendations for China market entry and development, campaigns, content and ongoing operational and brand guidance
• Conduct audits of clients China awareness, perception, presence and activity to identify strengths, weaknesses, opportunities and challenges
• Highlight relevant category, consumer and competitor trends that to inform China target audiences, localised brand’s positioning, channel selection and marketing approach
• Support strategy and campaign development as required

Project scoping and support:

• Participate in internal project kick-off meetings and follow project processes and tools
• Ensure all client assets are reviewed and in order prior to commencing work

• Contribute to the ongoing optimisation of processes, tools and templates
• Time track all activities

Requirements

Experience

To succeed in this role we think you’ll benefit from having experience in the following:

• Working with international brands and clients.
• Working in China in an insight related role.
• Sourcing information and intelligence via category reports, social listening, focus groups, consumer surveys and both Chinese and English editorial media
• Delivering actionable insights to inform business and creative strategies in China, with specific expertise in brand / consumer, digital and commercial.

Core company skills

Working for a fast-growth disruptive company requires a certain kind of person. We believe all Hot Potters should possess the following skills:

• Analytical problem solving - you gather and present data in a way that enables you to determine the root cause of problems. You present solutions in a structured and well-considered way.
• Self awareness - you understand how your emotions affect you and others. You know your strengths and weaknesses and are open to feedback.
• Organisation - you have a foolproof system for managing your work. This enables you to anticipate and plan for risks and issues, and juggle concurrent tasks.
• Confident communication - you express yourself clearly - in writing and verbally. You are comfortable speaking up, presenting your work, and giving constructive feedback.
• Resilience - you understand the dynamics of an early-stage business. You adapt to change and setbacks with optimism and flexibility.

Core team skills

• Research - you source and organise qualitative and quantitative data and information to drive actionable insights that inform strategic recommendations and decision making.

• Analytical - you collect, visualise and analyse data and information to understand how they impact the market, category, consumer and client

• Consultative - you know how to draw information out of people, you dig beneath the surface to determine pain points and requirements, and solve problems vs symptoms.
• Collaborative - you work effectively across multiple teams both in leadership and support roles

• China expertise - you understand the broader marketing and category landscape and have outstanding knowledge of China platforms, channels and trends

Values

Values help us make the right decisions and guide how we behave. At Hot Pot we believe in the following:

• We love the challenge - the challenge and opportunities China offers to clients. Challenging each other’s thinking to make sure we are the best we can be. Challenging the status quo to

Job Rewards and Benefits