Campaign Manager (China)
Hot Pot China, China

The Campaign Manager role oversees the production of marketing campaigns for brands and retailers targeting Chinese consumers

Responsibilities:

China strategy input:

• Collaborate with Strategists to generate insights that inform clients China marketing strategy
• Review the strategy prior to presentation to the client to ensure relevance for proposed campaigns and other ongoing activity

Campaign ideation and planning support:

• Support the development of campaign ideas and plans.
• Attend and contribute to campaign ideation and planning presentations to clients.

Campaign execution management:

• Select, brief and negotiate with partners across key campaign areas, including content (copywriting and design), creative, influencers/KOLs/KOCs, ad buying, SEM, SEO, tech build, CRM, PR and events
• Manage the development and presentation of comprehensive campaign briefs that will ensure partners and freelancers produce high quality deliverables in line with expectations
• Review work produced by partners, ensuring it meets the brief and manage revisions as required, prior to further internal / client reviews.
• Manage time for all work produced by partners, ensuring deadlines are met.
• Review partner invoices prior to submission to the Projects team.
• Collate data required for weekly / monthly / end of campaign performance reports with input into analysis, as required.
• Ensure good communications throughout the campaign - escalating issues and risks as they are identified.

Partner sourcing and management:

• Ongoing review and identification of gaps in the Hot Pot partner network
• Through networking, reading and research, stay abreast of who the best partners are in China across key areas including insight, content (copywriting and design), creative, influencers/KOLs, ad buying, SEM, SEO, tech build, CRM, PR and events
• Maintain a usable database of current partners by regularly contacting promising and non-competing agencies and freelancers
• Evaluate partner capability and fit to Hot Pot standards and values, determining whether they are suitable to join the partner network
• Support end-to-end management of partners, including onboarding, campaign and content briefs, overseeing production and giving feedback on the completion of work

Business development:

• Ongoing provision of China market insight to help keep the client and broader team informed of the latest developments
• Support pitch development for new and existing clients as required, bringing insight and strategic thought into proposals.

Project scoping and setup:

• Input into the creation of scopes of work and project plans, obtaining cost and time estimates from partners where required.
• Participate in internal project kick-off meetings, ensuring the client brief and project plan is thoroughly understood.
• Ensure all client assets are reviewed and in order prior to commencing work.

• Follow project processes and tools - identifying inefficiencies or opportunities for improvement along the way.
• Time track all activities.

Requirements

Experience:

To succeed in this role we think you’ll benefit from having experience in the following:

• Delivering marketing campaigns targeting Chinese consumers.
• Working to budgets and managing partners.
• Managing global and local partners.
• Working with global brands.

Core company skills:

Working for a fast-growth disruptive company requires a certain kind of person. We believe all Hot Potters should possess the following skills:

• Analytical problem solving - you gather and present data in a way that enables you to determine the root cause of problems. You present solutions in a structured and well-considered way.
• Self awareness - you understand how your emotions affect you and others. You know your strengths and weaknesses and are open to feedback.
• Organisation - you have a foolproof system for managing your work. This enables you to anticipate and plan for risks and issues, and juggle concurrent tasks.
• Confident communication - you express yourself clearly - in writing and verbally. You are comfortable speaking up, presenting your work, and giving constructive feedback.
• Resilience - you understand the dynamics of an early-stage business. You adapt to change and setbacks with optimism and flexibility.

Core Team Skills

In addition to the core company skills, we think you’ll need the following skills for this role:

• Campaign execution - you can independently oversee the execution of multiple campaigns. You resolve issues expertly and in li

Job Rewards and Benefits