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Brand Manager (China) Job in China
LingoAce , China

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Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Requires Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Apr 15, 2021
Last Date
Jul 15, 2021
Location(s)

Job Description

About Us

LingoAce is a global leading EdTech (education technology) company, headquartered in Singapore that focuses on providing quality and immersive language learning experience to students aged 4 to 15 years old. Apart from its headquarters in Singapore, LingoAce has presence in Beijing, Wuhan, Los Angeles, and recently set up operations in Bangkok and Jakarta as it expands into South East Asia to meet the growing demands of language learning in the region.

Founded in 2017, LingoAce leverages on its experienced teaching team, AI-powered tools, gamification features and research-backed methodology to provide students the best learning experience and results.

With its aspiration to revolutionize early stage learning globally, LingoAce has raised series B funding from investors such as Sequoia Capital India, Tiger Global, and Owl Ventures.

Today, LingoAce has a total student base of 100,000 students across 80 countries coming from families of different nationalities including international expats, Chinese immigrants and local parents. The company has more than 2,000 teachers and 600 employees globally.


Responsibilities
  • Collaborate with CN teams (marketing, product, HR etc.) and lead agencies to develop on-brand executions
  • Define and manage the PR strategy using a variety of media
  • Facilitate employee branding initiatives
  • Support basic translations of Chinese contents/names to English
  • Facilitate internal workshops and conduct consumer interviews
  • Monitor market trends, research consumer markets and competitors’ activities
  • Analyze consumer insights
  • Communicate our brand internally and align company around foundational ideas

Requirements
  • Degree in marketing or a related field
  • Have a working background in the education industry, brand or market
  • Proven working experience as Brand Manager or Associate Brand Manager
  • Overseas study or work experience is preferred
  • Experience managing a brand across multiple markets or for overseas audiences
  • Proven ability to work cross-functionally
  • Good interpersonal communication skills, excellent stakeholder management skills
  • Creative judgement
  • Creative thinker and problem solver
  • Ability to communicate well in English
  • Up-to-date with latest trends across marketing and media best practices in and outside of China
  • Proven ability to develop brand and IMC marketing strategies and communicate recommendations

Job Specification

LingoAce

Information Technology and Services - Singapore, Singapore