Trade Marketing and Soft Visual Merchandising Assistant Manager / Manager
Charlotte Tilbury, China

For TM part 60%

• Develop and manage yearly TM strategy, plan and execute effective trade marketing calendar and activations (incl. Promotion/TOA(GWP)/Pop-up/MUA event/Retail engagement)
• Achieve sales conversion KPIs by leveraging trade’s marketing resources
• Improve POS ranking/share by leveraging brand’s resources and promotions
• Retail channel OOH, wechat monthly content update and report
• Maintain good relationship with retail and related partner
• Close communication within Marketing team and EC team, with HQ and APAC team to ensure right understanding and consistency as to brand updates
• TM team monthly review, budget control, vendor management

For Soft VM part 40%

• Develop and implement new soft merchandising solution for new product launches and seasonal promotions via POSM, counter display, screen, etc
• Based on store guideline and brand positioning to ensure brand tone and manner, display tools and internal soft deco update, etc
• Conduct routine store visit and coach field sales to maintain standard merchandising quality
• Support new store opening, marketing and trade events by providing brand visual tools and accessories’ supplements
• Close communication within Marketing team and EC team, with HQ and APAC team to ensure right understanding and consistency as to brand updates
• Soft VM monthly review, budget control and vendor management

Reporting Relationships:

• This role reports into the Head of Marketing China amp; Travel Retail

Requirements

• Bachelor degree or above
• 3-5 years’ Trade Marketing experience in Luxury, Cosmetics industry is preferred
• Open-minded, self-motivated, work independently, strong ownership and execution
• Outstanding communication and negotiation skills
• Fluent in oral and written English amp; Chinese
• Good data analysis capability
• Proficient in Microsoft Office particularly on PPT, Excel
• Eligible to work in mainland China

Job Rewards and Benefits