Digital Marketing Strategist, Brinc China
Brinc, China
Job Description
Who We Are
Brinc is a venture capital firm on a mission to discover and back the world’s most talented entrepreneurs, help them create successful companies at scale, and build thriving global ecosystems. We are one of the most active venture capital firms in the world.
Since its inception in Hong Kong, Brinc has invested in over 200+ companies via its 12 accelerator programs and offices in 6 countries. Its 60+ team members are located in 9 countries around the world in order to support the Brinc global portfolio of investments which spans more than 36 countries.
What You Will Do
We are looking for an experienced Digital marketing strategist to join our team. You will help us use the latest social and web technologies to achieve our business growth goals in China. You will identify needs and new opportunities and aspire to increase our brand awareness and drive new users for our technologies from across China. For this position, you should be creative and comfortable collaborating with a team and executing independently as this is Brinc China's first digital marketing position. Ultimately, you should be able to effectively connect our brand with new and existing customers via online channels and all of the most modern Chinese social media platforms. You will have the opportunity to help one of China's fastest-growing early-stage venture capital investors to build their brand across the country.
Who You Are
You are the most well-organized person you know! When you see a problem you roll-up your sleeves and fix it. Setting up and implementing processes is second nature to you. You are a self-starter who is able to adapt to change and work independently. You are passionate about the Startup Ecosystem in China and self-proclaimed startup/technology/social media and marketing nerd.
You are also self-driven, smart, humble, and are excited at the prospect of joining our Brinc family of #GameChangers and helping us execute our vision to build thriving tech ecosystems around the world.
- Set digital marketing strategies using all necessary tools (e.g. website, emails, social media, blogs, etc.)
- Research products, services, and current strategies to identify new opportunities
- Analyze web traffic metrics and suggest solutions to boost web presence
- Monitor SEO/SEM, marketing, and performance metrics to forecast trends
- Build strong clients relationships through social media interaction
- Generate sales leads from digital marketing and marketing activities
- Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
- Optimize customer experience and ensure brand consistency across all public channels
- Identify advertising needs
- Establish best practices in digital marketing
- Stay up-to-date with digital technologies developments
- Execute and report against all digital marketing efforts for Brinc China
- Use growth hacking tactics to ensure Brinc achieves our aggressive growth goals for brand awareness and engagement and new users of our technologies
- Provide good thought leadership strategy and guide creation of contents
Requirements
Must Haves
- Ability to work in Guangzhou, China
- Proven work experience as a Digital marketing strategist or Digital marketing manager (3 to 5 years expected)
- Proven experience managing professional social media accounts for business clients
- Chinese language mastery
- Demonstrable experience with SEO/SEM and CRM software
- Experience implementing and optimizing campaigns on various platforms, familiar with popular social media platforms and keep up to date with new platforms
- Solid knowledge of web analytics tools and analytic tools to different platforms
- Experience implementing and optimizing Google Adwords campaigns
- Solid knowledge of web analytics tools like Google Analytics
- Hands-on experience with online marketing tools and practices
- Familiarity with web design and HTML
- Excellent verbal and written communication skills
- Strong analytical and project management skills
- Mastery of Chinese marketing platforms like WeChat, WeChat Video channel, DouYin, Zhihu, etc.
Nice To Haves
- English language proficiency
- Experience growing users/customer bases for software companies
- Experiences in PR and worked with media before
Interview process
At Brinc we believe in getting the right talent on board. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, natio